A big reason why I started a Beautycounter business was to educate on women’s health. Did you know women use an average of fifteen products on their bodies a day? Skincare, makeup, deodorant, nail polish, lotion, body wash, shampoo, the list goes on!

Once I learned about the harmful formulations in some of my most commonly used products I couldn’t unlearn it! I had to swap for clean, high-performing, and sustainable alternatives and now I can’t live without them.

It can be overwhelming when you start to swap your products so here’s a quick guide to support you in taking it at your own pace and within your own budget. Bonus, the sooner we start taking care of our skin and keeping it healthy, the less we’ll have to correct later.

• Deodorant
  • What’s In | The Clean Deo
  • What’s Out | Aluminum Based Anti-Perspirant
    • Aluminum, a main ingredient in anti perspirant, blocks your pores and doesn’t allow your body to detox as needed. It is a known endocrine disruptor, which for women, can mess with our menstrual cycle and hormone production. Swap it out with The Clean Deo, which neutralizes odor, absorbs sweat, glides on smooth, and it’s non-irritating. Made with refillable cartridges which cuts fossil fuels, water use, and greenhouse emissions by 47%! 
• Vitamin C Serum
  • What’s In | Counter+ All Bright C Serum
  • What’s Out | L-absorbic Acid Vitamin C
    • This common ingredient in most vitamin C serum’s is unstable and can lose it’s effectiveness. The Counter+ All Bright C Serum uses an ultra-stable 10% blend of two types of vitamin C for maximum effectiveness so your skin is radiant with even skin tone.
• Lip Gloss
  • What’s In | Beyond Gloss
  • What’s Out | Butylated Hydroxytoluene (huh?!)
    • Butylated hydroxytoluene is commonly used in most lip gloss formulations as a preservative (more commonly used to keep our food fresh) but its banned in the EU due to its potential harmful human health effects. Beyond Gloss uses tocopherol (vitamin E) which is an antioxidant with skin-conditioning properties. Bonus! Beyond Gloss uses responsibly sourced ECOCERT – certified organic vanilla from Madagascar as its signature scent in every shade.
• Concealer
  • What’s In | Skin Twin Creamy Concealer
  • What’s Out | Snail Secretion Filtrate (uh, say what?!)
    • You read that right. Some of the best selling BB creams and concealers use SNAIL SECRETION filtrate in their ingredients. See what I mean? You can’t unlearn these things! The Skin Twin Creamy Concealer uses knotgrass extract and superfruit avocado-butter coated pigments to reduce the appearance of fine lines and wrinkles while supporting you with coverage. Make up that acts like skincare.
• Serum + Moisturizer for Aging
  • What’s In | Swiss Alpine Rose + Bakuchiol in Countertime Collection
  • What’s Out | Retinol
    • You might be thinking, ‘wait? I thought retinol was the best ingredient for anti-aging?‘ The truth is while it can be effective it has harmful side effects such as skin irritation and increased sun sensitivity. The alternative? Bakuchiol. The plant has a long and impressive skin-care resume, starting with its use in traditional Ayurvedic medicine. It has been shown to provide skin-care results that are comparable to retinol—without the harmful side effects. Swiss Alpine rose boosts the skin’s antioxidant defense.
    • The Countertime products can be pricey so start with the serum then add the overnight cream for a moisturizer.

Want to learn more? Send me a note through the Contact page and I can support your clean swap with a private consultation. I can’t wait to connect!